Research & Reports

I was scanning the latest B2B Marketing Benchmark Report this morning from the MarketingSherpa folks and was stopped in my tracks when I read that B2B marketers are ahead of their B2C counterparts when it comes to adopting social media strategies.

But, the more I thought about it, the less surprising I find this trend for one, core reason. More on that and a look at the chart that caught my eye after the jump. 

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