No one loves bright, shiny objects more than I do. I can't wait to learn about and try the latest NEW THING and I'm proud of my status as a card-carrying early adopter.

More often than not, when it comes to using social media or digital media to support marketing communications, I've had to squelch my natural inclinations and focus on 'state-of-the-market' rather than 'state-of-the-art.'

I'm a huge fan of these 5 huge trends and if you set social media strategy you need to know what's emerging in the place where smartphones, location, commerce and social media meet. It's not only exciting, it's powerful and measurable.

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