Brand Marketing

No one loves bright, shiny objects more than I do. I can't wait to learn about and try the latest NEW THING and I'm proud of my status as a card-carrying early adopter.

More often than not, when it comes to using social media or digital media to support marketing communications, I've had to squelch my natural inclinations and focus on 'state-of-the-market' rather than 'state-of-the-art.'

I was scanning the latest B2B Marketing Benchmark Report this morning from the MarketingSherpa folks and was stopped in my tracks when I read that B2B marketers are ahead of their B2C counterparts when it comes to adopting social media strategies.

But, the more I thought about it, the less surprising I find this trend for one, core reason. More on that and a look at the chart that caught my eye after the jump. 

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