I'm a huge fan of these 5 huge trends and if you set social media strategy you need to know what's emerging in the place where smartphones, location, commerce and social media meet. It's not only exciting, it's powerful and measurable.
I've been drawn to this special place ever since I used a $25 mobile coupon from Yowza! at Guitar Center. I liked it even more when the sales rep showed me how to save the coupon on my iPhone so I could use it again. But, that's another story.